Amy Grinyer
product Designer
![](https://amygrinyer.com/wp-content/uploads/2019/07/hero_devices_BMO_loans.png)
loans and lines of credit Redesign for
Bank of montreal
The Brief
Redesign the loans and lines of credit section on BMO.com. Increase non-paid traffic, improve SEO ranking and increase the online application booking starts and completes.
The Client
• BMO Financial Group
My Roles
• Lead Designer
• Assisted with UX
• Visual Designs
• Collaborated with developers
• Presented to senior s
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_landing.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_LOC.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_loan.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_students.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_calculator.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_calculator_states.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product1.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product2.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product3.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product4.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product5.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product6.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product7.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product8.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product9.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product10.jpg)
![](https://amygrinyer.com/wp-content/uploads/2019/07/site_BMO_loans_product11.jpg)
I'd love to hear from you
Feel free to send me an email below or at [email protected]
© 2021 Amy Grinyer. All Rights Reserved.